Global Sports Equipment Market Insights 2025

Driven by the national health boom and technological innovation, the sports equipment market is experiencing rapid growth, characterized by expanding scale, product upgrading, and channel integration. Key insights are as follows:

The market scale continues to expand. Domestically, the market size exceeded RMB 34 billion under the core statistical caliber in 2024, is expected to reach RMB 45-75 billion in 2025, and is projected to surpass RMB 115 billion by 2030. Small household equipment and indoor sports categories have witnessed explosive sales growth. As a core manufacturing hub globally, China's sports equipment exports reached approximately USD 12.86 billion in 2024. Its products mainly target North American and European markets, while gaining rapid penetration in emerging markets such as Southeast Asia and the Middle East through cost-performance advantages.

The product structure shows three major trends: household equipment accounts for over 60% of the market, with lightweight and space-saving small-sized products becoming consumer favorites; intelligent upgrading accelerates, with sales of smart fitness mirrors, interactive exercise bikes integrated with data tracking and AI guidance growing by 34.2% annually; demand for functional equipment surges, as TRX suspension straps, kettlebells and other products suitable for HIIT training gain popularity among young groups.

In terms of competition, domestic brands dominate the household market with cost-performance, with Shuhua, Yijian and others holding a combined market share of nearly 45%; the high-end commercial market remains controlled by foreign brands such as Technogym. Leading enterprises are accelerating the construction of a "hardware + courses + community" ecosystem, intensifying industry mergers and acquisitions.

Regarding channels, online sales account for over 55%, with live streaming on platforms like Douyin and Tmall emerging as growth engines; offline stores are transforming into experiential spaces, using scenario-based displays and personal training services to boost repurchase rates. Consumer groups are stratified: the 25-45-year-old middle-to-high-income group values intelligence and space adaptability, while Gen Z prefers products with social attributes. Cities in central, western and third-tier regions are growing at over 19%.The industry also faces challenges including fluctuations in raw material prices, product homogenization, compliance with international certifications (e.g., CE, UL), and reliance on imports for high-end technologies.